![]() ![]() If successful, Facebook could be in a position similar to that of Apple, which relies on the hundreds of millions of apps in its store to keep users buying the company’s smartphones and tablets every year. Zuckerberg said he intended to create the next major app ecosystem that would work with Facebook’s in-app camera. Zuckerberg has acknowledged that it has had difficulty finding traction. Facebook has previously gambled on other futuristic technologies - including virtual reality, with a $2 billion purchase of Oculus, the virtual reality goggles maker, in 2014 - but Mr. Augmented reality efforts have flopped in the past, including Google’s much-promoted attempt around spectacles with the technology, known as Google Glass. Zuckerberg’s goal is ambitious - perhaps overly so. Facebook announced new tools to aid developers and will begin the initiative with a small number of partners in a closed test. At its annual developer conference on Tuesday, it called for computer programmers to help by building augmented-reality-based apps to work with what Facebook calls its Camera Effects Platform. “Instead of a $500 TV sitting in front of us, what’s to keep us from one day having it be a $1 app?”įacebook does not expect to build all of these software experiences itself. Zuckerberg said in an interview last week. “Think about how many of the things around us don’t actually need to be physical,” Mr. One day, he mused, household objects could perhaps be replaced entirely by software. Friends can leave virtual notes for one another on the walls outside their favorite restaurants, noting which menu item is the most delicious.Īpps like Pokémon Go, the augmented reality game that was a global hit last year, are just the beginning for Mr. He said he envisioned a world in which people could eventually point smartphone cameras at a bowl of cereal and have an app create tiny sharks swimming in the milk. Zuckerberg’s telling, there are few boundaries for how this technology will evolve. ![]() Augmented reality is nascent - people can add simple flourishes on top of their photos or videos, like sticking a pixelated blue beard on a selfie or adding puppy stickers to a photo of the front yard of their house.īut in Mr. Zuckerberg introduced what he positioned as the first mainstream augmented reality platform, a way for people to view and digitally manipulate the physical world around them through the lens of their smartphone cameras. Zuckerberg is betting he has found it: the real world. Ever since, he has searched for the next frontier of modern computing and how to be a part of it from the start. Facebook’s chief executive, Mark Zuckerberg, has long rued the day that Apple and Google beat him to building smartphones, which now underpin many people’s digital lives. ![]()
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